Military Collection
"Don´t Buy This Jacket"
With our military universe we assume the challenge of the battle for responsible consumption. In a world where 39,000 tons of clothing are discarded annually, saturated by ephemeral trends and mass productions, in Harper & Neyer we have always gone against Fast Fashion and we have positioned ourselves as a brand of timeless garments.
The palette of military, lands and ocher tones of our garments are perfect for any occasion. On this occasion, the camouflage and ethnic prints of our military universe not only provide style, but also act as symbols of our mission.
We have used this capsule to transmit a blunt message: when choosing Harper & Neyer, you are contributing to the change, opted for the quality of the quantity.
Our “Don´t Buy This Jacket” campaign is intended to raise awareness that a way to truly help the planet is not to buy these garments when they are not really necessary, avoiding giving in to passing trends.